Looking back at my learning journey, I have always been interested in two things:
the logic behind how things work, and the interaction between people and their environments.

​

During my undergraduate studies in Art, Technology and Entertainment, I worked with a wide range of multimedia technologies and digital tools. Over time, I realised that technology itself does not solve problems. What matters more is how these technologies are applied in real contexts and how they influence human behaviour and experience.

​

When I first started studying design, I believed good design should be novel and surprising—introducing ideas people had never seen before through the latest technologies. Through practice, however, my perspective changed. Many effective designs do not rely on complex technology, but emerge from small yet critical shifts, such as behavioural adjustments or reframing people’s motivations.

​

This also reshaped my understanding of the role of a service designer. I see service designers as bridges who connect experts from different fields through research and communication, enabling them to collaborate within a shared system and create coherent, sustainable solutions.

​

During my MA in Service Design at the University of the Arts London (UAL), I developed my own approach: starting from human motivations and behaviours, using research and co-creation to understand complex systems and identify the small changes that can generate the greatest impact.

​

Through design, I aim to create meaningful change with minimal effort.